If you’ve ever considered running YouTube Advertisements on your channel. You’ve come to the right spot. YouTube advertisements are a perfect way to get your YouTube career off to a good start. And, as I’m sure everybody knows, YouTube is the most difficult when you’re starting out with 0 views and 0 subscribers. So, how do you use paid advertising to expand your channel effectively? So there you have it.
Setting Up Your Channel For Ads – (YouTube Advertisements)
In order for your channel to be correctly set up for advertisements and achieve the best performance. You’ll need a visually appealing channel. You’ll need a channel banner and an icon. Following that are the videos; preferably, you need at least three videos that are highly relatable and watchable, and as long as possible, ideally about seven to ten minutes for each video.
Now, the reason you must have at least three videos is that this is what happens when you spend money on YouTube advertising. When a person watches one of your videos, if they like it, they will watch another and another.
As a result, the more videos you have, the more views you will get. and the simpler it is to build your watch time. So, once you’ve built your channel and have three videos with nice thumbnails, you can go to YouTube advertising.
You can go ahead and click on “New Campaign.” Once you’ve done this, you’ll be taken to the above page, where you should click “Create a campaign without a goals guidance.”
Then click “Video Campaign”.
Then select “Custom video campaign”.
What you need to do now is give your campaign a name. Set the sum based on how much money you are willing to spend.
Prices vary depending on the niche if you choose to reach 4,000 watch hours and 1,000 subscribers. Some niches are more expensive than others.
Overall it cost $1000 to get 4,000 watch hours and around $1500 to get 6,000 watch hours and 1,000 subscribers.
This price can appear to be very high, but it can actually be a quite good investment. as it now implies that once you reach the monetization threshold, you will begin to gain that money back. Once you had subscribers and began uploading videos, they began to view them and you began to recoup your investment.
So, now you must choose a location. You must choose the appropriate audiences based on your demographic or target audience. If your channel is in English, for example, you must advertise in all English-speaking countries. Now switch to languages and choose the language of your content.
Inventory type choose “Standard Inventory”. And Add a group to give it a name.
Next, if you have any demographic data, aim to remove the irrelevant viewers. For example, anyone over the age of 45 and those under the age of 17 are included. In terms of gender, you can see that it is more than 90% male.
As a result, we will only advertise to men. There are no keywords to choose. There are no topics to choose from. You may use other related videos that are very close to yours for placements.
I’d recommend searching for videos that have recently been posted in your niche. You apply these placements after you’ve found them. and your video will appear alongside them as an advertising.
I would start with five cents for the maximum CPV bid and gradually lower it until you see it starting to affect results. Then you must upload your video. Be sure to include your video as a “Video discovery ad.”
Add a headline, a description, and, of course, a name to the ad. When you’re done, press “Create campaign.” Your campaign will go live within 24 to 48 hours.
After that, you must now add the other two videos. Select your campaign, then ad classes. Then, just as you did with the first video, press the plus icon and add the second and third videos.
After that, click on your campaign, then advertisements and extensions. Then navigate to the policy information tab. This tab will tell you whether or not an ad has been authorised. If your ad was rejected, they would explain why. And you can make certain changes to ensure that your ad is accepted.
You can also see related statistics such as how many subscribers you have and how many received views you have. That is, people who saw your ad. When you have three advertisements running, you must leave them running for three days.
After three days, you can look at the ad received the most attention and then pause the rest. This is done to ensure that all of your ad spend is directed toward the video, which will provide you with the highest return on investment.
As you can see, it indicates how many people can watch a video. The other two advertisements that didn’t do as well as the one that did would simply be paused. So now you’ve spent all of your money on your best-performing video.
Thank you for taking the time to learn.